I was challenged to reimagine Vaseline in a way that would resonate with a Gen Z audience. Understanding that Gen Z is socially conscious, digitally engaged, and highly responsive to brands that align with their values, I introduced a conceptual collaboration: Vaseline x Save the Bees. This partnership aimed to spotlight environmental awareness—specifically the importance of bee conservation—while promoting Vaseline’s core message of healing and careBehind the project.
I created an informative, visually engaging website that educated users on the vital role bees play in our ecosystem, tying it back to the natural ingredients and sustainability goals of the Vaseline brand.Website.
I designed a hypothetical limited-edition lip balm, inspired by bees and nature, with unique packaging and branding that would stand out on shelves and in social feeds. This concept not only speaks to Gen Z’s love for exclusive, collectable products but also taps into their passion for purpose-driven brands. By blending environmental advocacy with modern design and digital storytelling, I aimed to give Vaseline a fresh, meaningful identity that connects with the next generation.
Product Proposal.